side menu icon

Brand Center

We want to ensure that we communicate our brand promise. Girl Scouts gives every girl access to life-changing experiences that inspire her to do something big. Thank you for partnering with us to represent the amazing things that our girls are doing to change the world.​

General Guidelines

Referencing Our Name:

When mentioning our name in copy use either "Girl Scouts" or "Girl Scouts of NE Kansas & NW Missouri". Use initial caps in all text. Only the logo image should be lowercase.

Colors: Black, White, Green (#00AE58 or R0 G174 B88 or PMS 355)​

  • Girl Scouts and green go together. To ensure that we continue to claim the color and to solidify our identity, embrace green. Be sure to include a least a bit of green in every piece you produce.​

Fonts:

Girls, troops, volunteers, etc. are to use to the Arial font and its variations for any design materials that are created.

Photos:

Choosing photos to use for your piece is extremely important. Remember to focus on moments that matter, we want the world to see and feel for themselves all of the amazing things our girls are doing and showcase the Girl Scout Leadership Experience. ​​​​

Logos & Service Marks
  • The Girl Scouts of NE Kansas & NW Missouri logo is the only Girl Scout logo, other than the trefoil, that can be used on products and marketing pieces created by GSKSMO volunteers, parents/caregivers, girls and partners. Using any mark associated with GSUSA other than our council logo or the trefoil is not allowed per GSUSA copyright guidelines.

  • Make sure to leave adequate white space around the logo

  • Do NOT stretch or modify the GSKSMO logo or trefoil in any way

  • Using logos copied from other websites or search engines is strictly prohibited

 GSKSMO Council Logo
 Trefoil

Email us if you have other questions about logo and trefoil use.

Templates

The templates listed below can be downloaded and altered to meet volunteers' needs. Some templates require you to have Microsoft Word installed, others only require Adobe Reader (it's free!).

Recruitment Material Templates: 

Other Templates:

PDF Template Tips:

  • Save the file locally and edit with Adobe Reader. Editing the templates inside your browser (Internet Explorer, Google Chrome, Safari, Firefox, etc.) can often cause issues. Not sure how to save locally? Watch this video.
  • If you're using using Reader and are still having trouble, make sure you're running the most recent version. Learn more at get.adobe.com/reader
  • If you've tried all of the above and are still having trouble, send us an email explaining the problem. We'll help find a solution!
Graphics

Graphics for general use: All files are .png format with transparent backgrounds.

*Updated graphics coming soon!

T-Shirts, Patches and Other Branded Items

Please remember that you must go to a Girl Scout licensed vendor to have any materials produced that you plan to collect money for. To begin this process please talk to your membership manager or email us. Don't forget to check out our great selection at the council shop! You might just find what you're looking for there.

Usage of the Girl Scout trademarks and logos on merchandise is not permitted. Unauthorized usage of the Girl Scout name and trademarks may result in diminished value of the Girl Scout brand. To ensure optimum brand identity, we need to be clear and consistent about the messages our products and designs convey to Girl Scouts, non-Girl Scouts and potential Girl Scouts. Therefore, everyone in Girl Scouting has a role in protecting the Girl Scout name and trademarks against unauthorized, inconsistent and unlicensed use. Visit the Girl Scouts USA website for more information.

 

Media Guidelines

We encourage service units and troops to work with their local media partners to share the great things you are doing. We do ask that you work in partnership with us with the following media partners:

  • All television stations throughout the 47 counties
  • Kansas City area radio stations
  • Kansas City Star
  • Topeka Capital-Journal
  • St. Joseph News Press

If you have a great story to share and would like to reach out to one of the media outlets above, please contact us by email or (816) 759-3046. We look forward to working with you on your media release and talking points!

Online Guidelines

Girl Scout troops/groups and service units may create a website or use social media to promote or communicate with members. When forming a troop/service unit Facebook, Twitter account, website or other form of social media you must have a GSKSMO registered adult member managing the account / content for the page.

Girl Scout troops/groups and service units using social media as an activity with girls must meet the age requirement established by social media channels. Leaders must first obtain caregiver permission and obtain a signed photo release form before proceeding with the activity.

Downloads:
Safety Activity Checkpoint - Computer Online  
Photo Release Form

When representing Girl Scouts on social media channels make safety a priority. Make sure the privacy standards settings ensure the safety of girls. Practice diligence to ensure that groups you are joining or linking to have standards consistent with Girl Scouts.  And make sure the messages you post do not conflict with Girl Scouts positions. Talk with your membership manager if you are unsure of what to say on a particular topic. Use good judgment and common sense - do not write or post anything that would embarrass or upset Girl Scout members and volunteers, or reflect badly on our organization. 

Treat others as you want to be treated; do not use the internet to attack or abuse any group, race, gender, religion, political group. Careful monitoring of social media is important in maintaining a positive image of Girl Scouting. Remember that what you post online will be around for a long time, and remember that when you release something on-line, that's it can be released for the world to see. Use discretion and think twice before you post something. Respect others privacy and your own personal boundaries by using discretion when posting photos, comments, etc. When possible, please share articles/events from the Girl Scouts of NE Kansas & NW Missouri website and social media sites. 

Steps to Setting Up Your Site

  • If you are setting up a Facebook page for your service unit or troop, the page name should be GSKSMO SU #____________ or Troop #_____________
  • You should set the privacy settings to “friends only” or have a password protected site. This way people must request to be your friend or have a secure sign-in.
  • Be sure to review the Safety Activity Checkpoint – Computer Online
  • Have signed permission forms in hand before posting photos
  • Do not tag or attach full names of girls to photos and never post private information about girls including address, phone or e-mail address.
  • Review graphic guidelines for use of the GSKSMO logo
  • Don't violate copyright law by using designs, text from magazines or books, poetry, music, lyrics, videos, graphics or trademarked symbols without specific permission from the copyright or trademark.
  • And last but not least, like us on Facebook, follow us on Twitter and send us your photos/updates to spotlight.

Media Contact

We want to work in partnership with our service units and troops when it comes to bringing awareness to Girl Scouts. Should you be contacted by a reporter through your website or social media site, please contact Gina Garvin at (816) 759-3046 or by email. You may not contact the following media outlets without first contacting us: all television stations, Kansas City Star, St. Joseph News Press and the Topeka Capitol Journal. More than likely, we proceed on the great story but we want to promote together and build awareness for your great news. In working with other media partners, please use Girl Scout/council messaging and notify us so we may promote your good news on our council social media sites.

help-circled_32

Questions? Email us