GSKSMO Brand Center

The Girl Scout brand is not just a logo—it is a complete design system that works together to create a distinctive look and feel.

Girl Scouts is a vibrant, living, and constantly evolving community, as is our visual identity. Our brand is not just a logo—it is a design system composed of elements that work together to create a distinctive look and feel for our communications.

Girl Scouts has a robust brand and identity, and EVERYONE in Girl Scouting has a role in protecting our name, image, and brand. It is essential for all volunteers to represent the Girl Scout brand consistently and appropriately. Below are resources for volunteers who are creating resources for their Girl Scout service unit and troop.

If you have any questions about the resources below, please don't hesitate to email customercare@gsksmo.org. These resources are here to support you in creating materials for your Girl Scout service unit and troop.

The Trefoil

View trefoil usage guidelines and download now.

GSKSMO’s Logo

View logo usage guidelines and download now.

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About the Trefoil

The Trefoil is the simplest and most potent expression of our brand, and The Trefoil is our Signature. The use of our logo should always ensure our brand voice and Marketing standards. It should be prominently featured when communicating with both internal and external audiences.

Pronunciation: | ˈtrēˌfoil, ˈtrefˌoil |

Trefoil Usage Guidelines (Please read before using the Trefoil)

The Trefoil will play the most important role as the primary logo for Girl Scouts. It is the single visual element that has been with Girl Scouts throughout our entire history. While its form has varied over the years, the essence of its shape has remained the same.

Trefoil Minimum Size: To maintain the integrity of the shape, the Trefoil should never be used smaller than 30px digitally or 0.125 inches in print

Trefoil Color: The Trefoil can be used in white, Girl Scout green, and black.

Trefoil Don’ts: Because the Trefoil is so recognizable and important to our brand identity, there are many “don’ts” to pay attention to. Elevating our treatment of the trefoil will assure it achieves iconic status.

Download the Trefoil. Click to download.

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Logo/Servicemark Usage Guidelines (Please read before using the logo/servicemark)

The Girl Scouts of NE Kansas & NW Missouri servicemark is the final form of our logo, with all its elements. It should not be reassembled or reproportioned. Only GSUSA can create servicemarks/lockups.

Servicemark Size: To maintain the integrity of the forms and ensure strong brand presence, the servicemark should be used at most 50px for screens or 0.375 inches in print.

Servicemark Color: Whenever possible, the text should be black, and the Girl Scout Trefoil should be kept green. If placed on a green background, the Trefoil should reverse to white, and all text should remain black. One-color marks are a last resort, to be used only when budgets allow.

Members should always use the servicemark that includes the council's name.

Download GSKSMO’s Logo

To download, right-click the image and select "Save Image As".

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Girl Scout Green: Our primary color should be used prominently in external communications, especially for the Trefoil. Two new shades of green support Girl Scout Green for added variety. Always consider the role of green when creating external communications.

Color Palette: The color palette has been expanded to energize our brand. Download the full-color palette.

Fonts

Girl Scouts, troops, and volunteers should use Palatino Linotype or Helvetica as the default font for any resources they create.

Fonts can only be black or white.

Photos

Make sure you have permission to use photos. For girls, be sure caregiver(s) have completed their Annual Permission and Health History Form.

Use only high-quality photos and graphics.
Choose images that represent the mission, Promise, and Law of Girl Scouts.
When capturing shots of girls, get them in action trying new things.
Want to share your events/activities on our council social media? Send us high-resolution photos along with a small write-up to prdept@gsksmo.org. Be sure you have followed the steps above for permission. By submitting images, you are giving
Girl Scouts of NE Kansas NW Missouri permission to use them in social media posts and/or future marketing materials.

Photography Dont's

Don't overlay gradients on photos or convert to grayscale.
Don't add filters to photos.
Don't add vignettes to photos.
Don't rotate photos unnaturally.
Don't use low-resolution images.

Language

Referencing Girl Scouts

The words "Scout", "Scouts" and "scouting" should never appear without the modifier "Girl," and each word should be capitalized

How to correctly use our name

CORRECT BRANDING	INCORRECT BRANDING
Girl Scouts of the USA	Girl Scouts of America
Girl Scout/Girl Scouts/Girl Scouting	Scout/Scouts/Scouting
Girl Scouts	The Girl Scouts
Girl Scouts of Nassau County	The Girl Scouts GSNC
Girl Scout Gold Award	Girl Scouts Gold Award
Girl Scout Cookie Program	Girl Scouts Cookie Program

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Be Sensitive About Privacy

Only use the girl's first name. Never post last names, phone numbers, addresses, or email addresses.
Get photo permission before posting pictures of girls.
Do not violate copyright laws. Do not use any images without permission.

Follow Us

Please follow Girl Scouts of NE Kansas & NW Missouri on Facebook, Instagram, LinkedIn and TikTok
Encourage your friends and other Girl Scouts (age 13 or older with parent permission) and volunteers to do so, as well.
Like and share our posts.

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Recruitment 2024-2025 Adventure

Recruitment 2024-2025 Shapes

Recruitment 2024-2025 Sparkle

Grow Your Troop 2024-2025

Fall Product Program 2024

2025 Cookie Program Graphics Coming Soon

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Share Your Story

We love to hear stories from our Girl Scouts and volunteers! Let us know what Girl Scouts are doing in your area, meaningful experiences earning the Bronze, Silver or Gold Award, earning badges, and other stories or adventures girls or volunteers in your area have had with Girl Scouting.

We may feature your stories on our social media, publications, and beyond. Share your story and photos with us now.

Templates

Girl Scout Letterhead Template

Event Flyer Template

Download this template to customize for your event/activity marketing

Grow Your Troop Flyer Template

Troops like to add new members. If you are ready to do that, here’s a flyer template you can use to begin the marketing.

We would love to help you grow your troop marketing! Please email us and say you are ready to grow your troop, and we will respond with support.

FAQs

What is brand?
Our brand is not just a logo, a visual identify, or a product. It is the personal connection and experience that people associate with Girl Scouts of Nassau County including our programs, services, marketing, and reputation.

Why is it important to protect the brand?
It is critical to protect the brand for financial reasons and for the sake of our organization's recognition, reputation, and credibility.

What is copyright?
Copyright is a law that gives the owner of a work (like a photo, song, or written material) the right to say how other people can use it. With copyright, a work can be copied only if the owner gives permission. Copyright laws help Girl Scouts of the USA and Girl Scouts of NE Kansas & NW Missouri protect our marketing assets.

The same laws protect the visual and linguistic property of other organizations/companies. Copyright infringement is the use, reproduction, distribution, display, or performance of works protected by copyright law without permission. Do not infringe on copyright!

What does trademark mean?
A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Logos, photographs, symbols, designs, words, phrases, and even non-traditional elements like sounds, smells, and colors, can be trademarked. Trademarks protect the intellectual property and use of specific ideas and symbols, as well as the trademark owner's brand.

Visit the GSUSA website for detailed information about Girl Scout copyright and trademarks.

Do I need permission to use badges and other Girl Scout symbols on my website, marketing materials and t-shirts, etc.?
Yes! The use of official insignia (all of which are trademarked) is highly restrictive. Please email prdept@gsksmo.org to present your project for approval. If you use templates on our brand center, you do not need to seek permission.

Rallyhood

Rallyhood is our place to connect, share resources, and get inspired with Girl Scout families, volunteers, and council staff! Rallyhood is an all-in-one online platform that combines many of the tools we all use to communicate with each other, manage event promotion and registration, share files and photos, post, respond, and collaborate with other volunteers and parents, and more! GSKSMO covers the cost of this resource, making it entirely free for Girl Scout members, volunteers, and caregivers. Select service units have opted in to our pilot phase beginning this fall, and we expect to make this platform available for all members in Spring 2025!